Airline Overview — Marketing
Not having an active marketing campaign will limit your airline's awareness. Larger airlines require a larger budget. Each marketing medium has it's own effectiveness and cost. You should choose the medium(s) that align with the size of your airline. More effective marketing mediums require a higher investment to achieve the maximum results.
Medium
Weekly Budget
Effectiveness
Potentially very effective and very costly form of marketing. Quickly establishes brand image with consumers. Requires large budget in order to be successful.
Very Effective
Very effective and moderately expensive form of marketing. Quickly establishes brand image with consumers. Requires medium budget in order to be successful.
Very Effective
Effective and costly form of marketing. Quickly establishes brand image with consumers. Requires large budget in order to be successful.
Effective
Less effective and less costly form of marketing. Slowly establishes brand image with consumers. Requires small budget in order to be successful.
Less Effective
Least effective and least costly form of marketing. Slowly establishes brand image with consumers. Requires small budget in order to be successful.
Least Effective